How We Work
A Process You Can Actually Follow Along With
No black box. Every project — big or small — moves through the same five stages, so you always know what's happening and what's coming next.
Discover
We get on a call and ask about your customers, your goals, and what's frustrated you about past websites or marketing. From there, we put together a short project brief that lays out scope, timeline, and cost — and nothing moves forward until you've signed off on it.
Design
We design a homepage concept first — colors, type, layout, and tone — because this is the cheapest point in the whole process to change direction. Once that's approved, the rest of the site follows the same visual system.
Develop
With the design approved, we build out every page, form, and piece of functionality. You'll get a private preview link to follow along and leave feedback in real time, instead of waiting until the very end to see anything.
Launch
Before anything goes live, we test across real devices and browsers, check every link and form, and confirm SEO basics are in place. Launch day is quiet and boring — exactly how it should be.
Grow
Launch is the start, not the finish line. Ongoing WaaS plans keep your site hosted, updated, and improving — small changes, new features, and regular check-ins, instead of a site that's left to quietly age.
Common Questions
Process FAQ
That's normal, and exactly what the Discover stage is for — we'll help shape it together rather than expecting a finished brief on day one.
How quickly you can review and approve each stage. Projects move fastest when a decision-maker is available for short, timely feedback rather than long gaps between rounds.
No — we've worked across a range of small and growing businesses. The process stays the same regardless of industry; only the details change.
Your site moves onto its WaaS plan — hosting, maintenance, and monthly updates continue automatically. See our Plans page for exactly what's included at each tier.
Ready to start with Discover?
A short call is all it takes to get the brief moving.